NHK WORLD PRIME

8 Season
171 Episode

NHK WORLD PRIME - Season 2 Episode 15 Nike's Backstory: Unknown Bonds with Japan


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50 minutes 2024 HD

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"Shoe Dog", the memoir by Nike founder Phil Knight, has been an unexpected hit in Japan. It candidly talks about how more than 40 years ago, Knight's fledgling running shoe business was in danger of going under – until a Japanese company came to the rescue. Just how did this happen? Interviews with people involved at the time reveal a group of businessmen taking on continuous risk during Japan's era of high economic growth. In this program, we chase after the hidden story behind a global company's beginnings and the spirit of the Japanese trading company employees who supported him.

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