IKEA: How Do They Really Do It?

1 Season
1 Episode

IKEA: How Do They Really Do It?


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60 minutes 2024 HD

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Industry insiders, retail experts and former employees lift the lid on IKEA. Divulging the secrets of the massive maze-like warehouse shops, tricks they use to get customers to spend, and how the stores are designed to keep people there for hours.

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